news

Adobe MAX, San Francisco – November 17, 2008 – Cynergy Systems, Inc., a global leader in rich internet application design and development, announces the launch of Cynergy.ME, a new division dedicated to creating rich and immersive online experiences for the media & entertainment market, headquartered out of Cynergy's San Diego, CA offices. Building on top of Cynergy's proven experience in enterprise RIA design and development, the new division provides media and entertainment companies with the true software expertise to give life to today’s brilliant new media and content ideas and to help deliver them to audiences worldwide.

Cynergy.ME provides content creators and publishers – from major studios to independents – with leading edge software design and development services to build incredibly engaging and cinematically rich applications for streaming media, interactive gaming, and social engagement, using RIA technologies such as Adobe Flex and AIR. Extending to a complete, holistic offering to distribute and deliver those experiences to the eyes and fingers of online audiences and consumers, Cynergy.ME has built out an integrated end-to-end platform through its ecosystem of industry leading distribution, syndication and content partners, including:

• Content Distribution through Akamai, with its network of over 34,000 servers worldwide ensuring content delivery anytime, anywhere.
• Content consumption through Ooyala, and Brightcove, offering innovative media players and management platforms for publishers and owners to control, syndicate and monetize their content.
• Hosting through Rackspace, whose international infrastructure ensures digital content and assets are safe, secure, and always on.

Cynergy.ME customers already include Sony-Extreme Music’s 'GetTrax,' InXile entertainment’s Line Rider™, the wildly popular interactive game, JD Next’s fantasy football visual statistical package, as well as many market leading gaming, social networking and content providers.

"To meet the needs of the evolving online media and entertainment world, you need both well designed and developed software experiences and an enterprise class platform that is scalable enough for millions of users," said Bryant Macy, director of product marketing at Adobe Systems. "We're very excited to be a part of Cynergy's entrance into this space thanks to their proven experience in designing and building rich interactive applications, video and content. Using the Adobe Flash Platform, Cynergy can help their media and entertainment customers deliver more user value and reach the largest worldwide audience across the web, desktops and devices."

"It's no longer enough to simply create content, a great game or the next social network. The future of media and entertainment is combining new media and games with social engagement fronted by incredible and sticky experiences," said Cynergy Vice President, Dave Wolf. "Cynergy.ME is focused on doing exactly that by leveraging over a decade of serious enterprise class experience of a market leader like Cynergy."

For more information please visit Cynergy.ME at Adobe MAX, November 17-19, 2008. Media interested in attending an exclusive, invite-only party on Monday evening, November 17th, at 9:00 pm (PST), should contact Shawn Broxson, Director of Marketing, at shawn.broxson@CynergySystems.com.

About Cynergy.ME

Cynergy.ME brings together an award winning team delivering rich, engaging and immersive design combined with the proven experience of over a decade of enterprise-class software engineering to create truly incredible software experiences for media, entertainment and social networking. A division of Cynergy Systems, Inc., a global leader in the design and development of Rich Internet Applications, Cynergy.ME helps companies redefine what it means to provide rich content, new media and social engagement. Through a holistic offering of discovery, design and development built alongside a partner ecosystem of industry leaders including Akamai, Rackspace, Brightcove and Ooyala, Cynergy.ME helps companies around the world change the way we all interact with software.

Cynergy is privately held and headquartered in Washington, D.C.; the Company's U.S. field operations include Rochester, N.Y., Grand Rapids, Mich., and San Diego, Calif. Cynergy's European operation is based in London, United Kingdom and Copenhagen, Denmark and its Asia Pacific operations are located in Taipei, Taiwan and Sydney, Australia. More information about Cynergy can be accessed at http://www.cynergysystems.com and samples of their work can be found at http://www.cynergytv.com.

###

Note to editors: Trademarks and registered trademarks remain the property of their respective owners.

Media Contact

Joel Greenberg
DCPR
202-363-1065 | cell 202-669-3639
joel@dcpr.com